Web 2.0 Link Building Strategy

Do You Have a Web 2.0 Link Building Strategy?

 Do you have a Web 2.0 link building strategy setup for your website or blog? Have you thought about creating a link wheel or link pyramid? Web 2.0 sites are basically authority hubs used for building links back to your main site.

Webmasters have creatively discovered that by building backlinks to their websites from high-ranking Web 2.0 properties and then building links to those newly created Web 2.0 pages from blogs and article directories, can lead to a ton of traffic and link juice flowing to their main site.

How to: Web 2.0 Link Building Strategy

Do you know how to build an effective web 2.0 linking strategy?

If you are currently using Squidoo to send traffic to your website or to simply build backlinks to your website then you have already started your Web 2.0 link building strategy...you are off to a good start! Squidoo is one of the best Web 2.0 properties for link building you will find. If not, then join now and play a little catch up.

Your link building strategy should include about five to ten Web 2.0 pages that will link back to your website. Each page you create will have a unique 300 - 400 word article and any other unique content you would like to add. I love how Squidoo allows you to add plenty of unique content through modules. Blogger and Wordpress also allow plenty of room for creativity through adding content widgets.

Best Web 2.0 Sites for Link Building

Squidoo.com
Blogger.com
Wordpress.com
Webs.com
LiveJournal
Quizilla
VOX.com
Blogsome
Weebly
Hubpages
Jimdo
Wetpaint
Xanga
Wikispaces

Original Cirlce Link Wheel

The circle link wheel is no longer as effective...

 The original link wheel was a circle link wheel where you had 4 - 5 Web 2.0 sites linking back to your main site. You would then have your first web 2.0 page link to your second, your second link to your third and so on. This worked great for building backlinks at first, but the search engines caught on fast and these type of link wheels are not as effective these days.

In order for a link wheel to be effective to improve your websites seo rank, you need to erase your tracks and leave no footprint. Sounds a little complicated, but it's not. You simply have to build a random link wheel where one page randomly links to another with no set pattern. The typical link wheel has a pattern that is very easy for search engines to follow and if they catch on to your link wheel scheme, they are sure to punish your site only hurting your search rankings. They will surely toss your site right in their sandbox to sit for a while.

Random Link Wheels Are More Effective

Creating a random linkwheel erases the link footprint...

While the old circle link wheel is easy for search engines to trace because there is a clear path to follow, the newer random link wheel is nearly impossible to track if you know how to properly create one. Now, they do take a bit of work to complete, but once your random link wheel is created, you will have tons of quality backlinks pointing to your site.

A random link wheel should be created in a way that there is no direct path that can be detected in the wheel. You must leave no footprint for the search engines to follow because if you do they will find you. The more random the spokes on your wheel are, the more effective the seo power will be when it is passed on to your website.

In a random link wheel only about five to ten Web 2.0 websites will actually link directly to your website. The remaining links you create will flow to other internet properties in your link wheel in no particular pattern.

The Random Link Wheel

Tier 1: Create five to ten Web 2.0 properties with a 400 - 700 word article containing a link back to your main website.

Tier 2: Create 10 - 20 blog posts with unique articles that link back to your newly created web 2.0 pages. Do not link back to your main site from these blog posts. You may have to create a new blog to make up this tier.

Tier 3: Create 10 - 20 articles and submit them to article directories. Include a link to your blog posts in the author bio box. If you spin your articles, manually spin them so they are completely unique each time.

Tier 4: Create 5 - 10 articles and submit each one individually to ezinearticles. Include a link to your Web2.0 properties in the author bio box.

Tier 5: Comment on relevant blogs and provide a link back to your blog posts in tier 2.

Tier 6: Social Bookmark your Web 2.0 pages in tier 1.

Your link wheel can consist of many more types of websites linking to different tiers, but remember to keep it random. Only tier 1 should link to your main site and have each tier link to sites in another tier.

Creating an RSS Feed For Your Backlinks

Boost the link juice powerof the backlinks you create...

We create backlinks in an effort to get Google and other leading search engines to notice our main website. The sad truth about building backlinks is just because you create them, doesn't mean the search engines will find them. In order for the links to be effective the search engines have to be able recognize them. Search engines may find them eventually while doing a regular crawl of the internet, but a better way is to help them find your links so the whole process of backlinking works just a little faster.

To help search engines find your backlinks you will need to collect all of your direct and indirect links built for your website and create an rss feed from them using links2rss.com. Once your rss feed is created, submit the rss feed to feed directories. Then ping the rss feed using a pinging service such as pingomatic.com, pingoat.com or pingler.com. This will ensure all of the links you created are not useless and actually provide some value. You will be creating backlinks to your backlinks.

For even more backlinking power, take the rss feed from your website or blog, the rss feeds from the web 2.0 pages, articles and blog posts and the links rss feed you created and make a new feed from those rss feeds using rssmix.com. Submit the rssmix feed to rss directories and ping it using a pinging service.